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Marketing Project Management

Marketing Project Management

Marketing project management is a way of working that provides a framework for delivering marketing projects. It can help teams complete all sorts of work on-time and on-budget.  Key benefits of marketing project management include easier collaboration, better coordination among team members, and more efficient delivery of project work.

The project manager is focused on producing specific outputs, called deliverables.

A deliverable could be anything from a series of blog articles to a new marketing strategy for a brand.

Project work is divided into manageable chunks. This includes task lists, tasks, sub-tasks, and milestones representing major achievements on the way to project completion. Each project progresses through well-defined phases, including planning and execution. There is usually a pre-defined timeframe and budget for the project.