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Marketing Project Management

Marketing Project Management

Marketing project management is a way of working that provides a framework for delivering marketing projects. It can help teams complete all sorts of work on-time and on-budget.  Key benefits of marketing project management include easier collaboration, better coordination among team members, and more efficient delivery of project work.
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The project manager is focused on producing specific outputs, called deliverables.

A deliverable could be anything from a series of blog articles to a new marketing strategy for a brand.

Project work is divided into manageable chunks. This includes task lists, tasks, sub-tasks, and milestones representing major achievements on the way to project completion. Each project progresses through well-defined phases, including planning and execution. There is usually a pre-defined timeframe and budget for the project.