About Us
At Business Atelier, we transform challenges into growth opportunities through innovative strategies and personalized solutions. Our boutique approach combines expertise and creativity to help businesses thrive in competitive markets.
Our Expertise
At Business Atelier, we deliver a comprehensive suite of services designed to drive business development and strategic growth. Our expertise spans key areas, including accounting, finance, and taxes, alternative funding, entrepreneurship development, and development and strategy.
We provide tailored solutions to meet the unique needs of each client, optimizing financial performance, securing strategic funding, driving entrepreneurial success, and enhancing operational effectiveness. By focusing on achieving tangible outcomes and fostering sustainable success, we empower businesses through accounting, finance, and tax solutions, grants and investments, tailored programs and guidance, and streamlined operations and strategic partnerships.
Building Powerful Connections for Business Growth
At Business Atelier, we forge powerful alliances that drive growth and open new opportunities. Through our network of industry leaders, we connect businesses with the resources they need for success, from capital and funding to innovative solutions and strategic partnerships. Our collaborative approach helps our clients stay ahead of the curve, ensuring they have access to the best opportunities available.
Introduction to Our Values
At Business Atelier, our core values are the foundation of everything we do. They reflect our commitment to excellence, innovation, and collaboration while ensuring our clients remain at the heart of our mission. These principles guide us as we work together to achieve remarkable outcomes and foster a culture of accountability, creativity, and growth. Explore the values that drive our success and help us make a lasting impact in the business world.
Client-First Service
Collaboration
Ownership
Exceeding Expectations
Innovation & Improvement
10X Thinking
At Business Atelier, our goals are to:
25$ million in capital secured to fuel client growth.
90% success rate in obtaining financing for business plans.
30% revenue growth for clients through tailored business strategies.
200+ entrepreneurs supported annually through our development programs.
Our Amazing Team
Tamara Matos Hernández
CEO & Founding PartnerTamara Matos Hernández
CEO & Founding PartnerTamara Matos Hernández
Hi, I'am Tamara Matos Hernández
CEO & Founding PartnerTamara has 23 years of sales experience and over 12 years as a startup business consultant. Her expertise is guiding businesses through their growth and expansion journeys, particularly in the technology sector. Tamara’s career includes a 13-year tenure as the Business Development Director in emerging markets at Microsoft. During this time, she focused on developing and consulting tech companies in the LATAM territory, helping them grow and scale their businesses despite limited resources. Her ability to navigate demanding environments and emerging markets proved invaluable as she successfully guided over 50 technology companies to establish or expand their presence.
Since joining Business Atelier as a founding partner in October 2019, Tamara has been an integral part of the team, contributing her extensive experience and knowledge to assisting more than 275 companies. Her primary focus has been on helping businesses get established, grow their sales, expand their operations, and optimize their overall performance.Guiding her team to develop proven strategies to increase capital and secure alternative funds, including incentives, grants, and investors.
With Tamara’s guidance, businesses can expect to receive tailored strategies and advice to achieve their growth objectives. Her deep understanding of sales, combined with her expertise in business consulting and executive coaching, allows her to provide comprehensive support to entrepreneurs and companies seeking to establish a strong foothold or accelerate their expansion.
Marietta Matos Llavona, CPA
CFO & Founding PartnerMarietta Matos Llavona, CPA
CFO & Founding PartnerMarietta Matos Llavona, CPA </h1 > 
Hi, I'am Marietta Matos Llavona
CFO & Founding Partner Marietta has a diverse finance background, starting her career as a CPA in private sector accounting firms and the pharmaceutical industry. In addition to these roles, she has also served as an external financial consultant in the Puerto Rico Housing Department. In this role, she was responsible for creating, integrating, and supervising internal and external financial controls that adhered to federal regulations. As a CPA, Marietta goes beyond the typical duties by giving personalized advice to companies on how they can enhance their financial foundation and, consequently, improve their overall business. However, her enterprising spirit has led her to become a business adviser who adopts a holistic and comprehensive approach when evaluating businesses. She does not limit herself to operational basics; instead, she seeks to uncover the specific needs that will enable businesses to reach the next level of growth. Motivated by a continuous desire for personal and professional growth, Marietta leverages her accounting and business experiences to enhance her practice and uplift those around her. She aims to revolutionize the business finance, accounting, and tax industries by bringing innovative methods and expertise to her clients. With Marietta’s guidance, businesses can expect to receive thorough evaluations, valuable insights, and customized strategies that will drive their growth and success.
Maria I. Lefebre Llavona
Alternative Funding DirectorMaria I. Lefebre Llavona
Alternative Funding DirectorMaria I. Lefebre Llavona </h1 > 
Hi, I'am Maria I. Lefebre Llavona
Alternative Funding Director María’s academic and professional journey uniquely combines journalism, comparative literature, and law, culminating in a specialized focus on alternative funding. With over 15 years of experience in managing federal and state funds, María’s expertise spans both the private and public sectors. Before her current role at Business Atelier, she served as the Director of Operations & Administration for the CDBG-DR Program under the Puerto Rico Department of Housing, managing a significant $20 billion in disaster recovery funds. She also serves as a board member for ACOMERPR, a non-profit organization dedicated to enhancing food security in Puerto Rico, further aligning her professional activities with community impact. At Business Atelier, María leads the Alternative Funding Department, applying her strategic thinking to maximize funding opportunities and enhance project development. Her approach combines systematic methodology with storytelling, a strategy that not only highlights her outsider’s perspective but also ensures high probabilities of funding success. This approach has been instrumental in connecting organizations with essential resources to drive community and economic development. María’s work is transforming ideas into impactful realities.
Raisa Ugarte Rivera
Entrepreneurship Department DirectorRaisa Ugarte Rivera
Entrepreneurship Department DirectorRaisa Ugarte Rivera
Hi, I'am Raisa Ugarte Rivera
Entrepreneurship Department DirectorRaisa Ugarte is the Director of the Entrepreneurship Department at Business Atelier, where she leads the strategic design and execution of programs focused on business growth, access to capital, and innovation. Since joining the company in 2022, she has successfully guided over 50 entrepreneurs through the full entrepreneurship development program and supported more than 500 participants in the Immersion 360 initiative, leading to 212 completed business plans. With a strong background in communications and a passion for education, Raisa specializes in developing innovative, high-impact learning experiences for Spanish-speaking professionals. Her work includes designing and launching multiple academic programs and digital platforms, most notably the Groundwork Premier Access platform.
Before joining Business Atelier, Raisa spent five years at Impactivo Consulting, where she led communication strategies and eLearning initiatives for public health training projects funded by organizations such as the CDC, ASTHO, and the Puerto Rico Department of Health. She trained over 2,400 professionals and elevated participant satisfaction to over 90%. Her cross-sector experience spans project coordination, client success, digital education, and leadership development. Raisa brings a collaborative, strategic approach to every project, combining deep expertise in business development, digital learning, and communication to empower entrepreneurs and drive impact.
Mariany González Figueroa
Development & Strategy Department DirectorMariany González Figueroa
Development & Strategy Department DirectorMariany González Figueroa
Hi, I'am Mariany González Figueroa
Development & Strategy Department DirectorMariany leads the Development & Strategy Department at Business Atelier, overseeing the structuring, development, and continuous improvement of all internal and external processes within the company.
With over ten years of experience in the service industry, Mariany specializes in streamlining and standardizing operational workflows to enhance efficiency across all areas of Business Atelier. Throughout her career, she has successfully led projects that have positively impacted more than 250 merchants, optimized internal processes for companies with close to 60 employees, and helped develop their skills and professional growth.
Her leadership is evident in key initiatives such as the creation of an internal training and onboarding platform, designed to ensure excellence, continuous learning, and sustainable growth for businesses. Mariany seamlessly integrates her academic expertise and practical experience to deliver effective and forward-thinking solutions.
Her unwavering commitment lies in the continuous pursuit of operational excellence, ensuring that both internal teams and external clients experience efficiency, innovation, and exceptional service in every interaction.